Hiring is not the answer at $0–2M ARR
Hiring is not the answer at $0–2M ARR
Most founders hit the same wall before $1M ARR. Pipeline is inconsistent, follow-ups fall through, ops runs on the founder's calendar. The instinct is to hire a senior executive, someone who can actually architect the fix. But that hire costs $40K+ a year, takes 12+ weeks to seat, and has a 3-in-5 chance of underperforming in the first 90 days. One wrong hire burns half your runway.
$40K+
Annual cost of a senior hire who can fix the wall
12+ weeks
Average hiring cycle before the seat is even filled
3 of 5
Early-stage hires often underperform in the first 90 days
Grow the revenue without growing the headcount
Grow the revenue without growing the headcount
Pick the track that fits your stage. Tejas AI Workforce for ongoing execution. Direct Engagement if you're at a critical decision point. Custom agents or apps if you need to build your own system.
Tejas AI Workforce
129 agents across 11 teams. Monthly retainer. Your complete AI workforce — sales, marketing, engineering, product, ops — deployed and managed as a system.
Tejas Accelerated Consulting
Operator judgment + AI execution speed. Direct engagement with Ishwar — 30 years of operator experience at scale, powered by the full Tejas agent stack.
AI Agent Development
Custom agent systems built for your stack. We design and build bespoke multi-agent pipelines, Claude-powered workflows, and autonomous systems — yours to own and operate.
App Development
Production apps shipped fast. AI-native web and mobile applications built by a senior team — from MVP to production, without agency overhead.
30 minutes. One clear outcome
30 minutes. One clear outcome
01
Diagnostic call
30 minutes with Ishwar. We map your gaps — what's stalling growth, what needs to be built, what's not being done at all. You leave with a clear picture regardless of whether you proceed.
02
Service selection
We identify the right track: managed Tejas workforce, a direct Tejas engagement, a custom agent build, or an app development project. One or more — depending on your situation.
03
Managed delivery
Ishwar remains your strategic HITL — reviewing outputs, aligning agents, and ensuring nothing ships without meeting the bar. You get a team. You pay for a system. You pay for 30-year of Ishwar expertise.
Why trust Appetals
30 years of operator experience. Now AI execution at scale.
Ishwar Jha was CIO at Sony India and CEO at Zee Digital — building digital infrastructure for one of the world's most demanding consumer brands and scaling India's first OTT platform to millions of users. He's not an advisor. He's a peer who has built and scaled things.
Tejas, the direct engagement service, and the project services are what he would have deployed at every one of those companies if they had existed — a system that eliminates the gap between what a small team can execute and what a growing business actually needs.
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Testimonials
Testimonials
Two days seemed like a long time to spend planning our student counselling platform. The bootcamp gave us the clarity we'd been missing, turning months of uncertainty into a concrete product roadmap and growth strategy. We left knowing exactly how to move forward.
Suraj Bajaj — Managing Director @Collegepond
Appetals transformed our digital strategy and product innovation with a level of professionalism that speaks for itself: HBO's International CEO actually preferred their logo design for Asteriskos Media over HBO's own design team's work. That's the caliber of strategic thinking and creative execution they bring to every project.
Bharat Ranga — Managing Director @ Beginnen Media Pvt Ltd
I've worked with Ishwar on multiple projects and can confidently recommend his strategic consulting services. His innovative approach to problem-solving consistently delivers results that exceed expectations. Ishwar combines disciplined execution with creative thinking—a rare combination that makes him invaluable to any organisation.
Nitin Potdar — M & A Partner @ J Sagar Associates
30 minutes. One clear answer.
Book a call with Ishwar. You'll walk away knowing exactly what's leaking in your ops, which track fixes it fastest, and what it costs. No pressure. No sales pitch. Just clarity.
Book your diagnostic call